Packaging reduction is a goal for us at BEAUTY PIE for all current and new products. For example, working to remove unnecessary cartons and liners.
However, there are a number of hidden technical functions of some of the layers of packaging that are worth noting.
- The liner provides cushioning for the product. This allows the primary box to consistent of less material overall. It also means we don't have to use 'zero void fill material' (e.g. bubble wrap, shredded paper, packing peanuts) in our pink send out boxes...Which would lead to more waste!
- The carton products arrive in can often be a regulatory requirement (as often there isn't the space on the product itself for the necessary legal information).
- The tissue paper that wraps around the products/cartons and can prevent them from rubbing against each other during transit. This means we do not have to add laminations or heavy varnishes to protect the information on these packaging. If we used these laminations/ varnishes, the cartons would then be un-recyclable or less efficacious in the recycling process.
We also previously tried sending out orders using less packaging and found that many products were arriving damaged which meant we were having to arrange replacements… even more packaging.
We have therefore found that the best solution is to ensure that all of the packaging we do use is as environmentally friendly as possible. BEAUTY PIE tissue paper makes great wrapping paper!