Packaging reduction is a goal for us at BEAUTY PIE for all current and new products. For example, working to remove unnecessary cartons and liners.
However, there are a number of hidden technical functions of some of the layers of packaging that are worth noting.
- The liner provides cushioning for the product. This allows the primary box to consist of less material overall. It also means we don't have to use 'zero void fill material' (e.g. bubble wrap, shredded paper, packing peanuts) in our pink send out boxes...Which would lead to more waste!
- The carton products arrive in can often be a regulatory requirement (as often there isn't the space on the product itself for the necessary legal information).
Change to UK orders as of mid-March 2025:
We listened to member feedback in relation to using less packaging, and we’ve not only achieved that, but we’ve ensured our products are better protected and processed by us more efficiently, so you receive your orders faster. It’s win win. Our new ‘void fill’ packaging offers improved product protection for each order; much less material use overall; and increased packing efficiency at our warehouse.
As always, our new packaging is 100% recyclable with other paper / cardboard products.