The Traditional Retail Price is our estimate of what a person would typically pay, at retail, for a luxury product of similar quality in a similar size from other retailers.
Every single one of our products is benchmarked against our traditional luxury competitors. When selecting comparable products, we look at formulation, packaging, ingredients, uses, claims and product size, as well as taking into account traditional industry markups.
Because we work with the world’s leading labs to formulate products exclusively for us, there may be differences between our products and the ones we compare them to. For example, we keep our packaging high-quality but minimalist (and as recyclable as possible) because we believe that you shouldn’t be paying more for unnecessarily wasteful packaging. To ensure our Traditional Retail Prices are current, we regularly audit them nationally with a variety of well-known online and offline retailers.