Here at BEAUTY PIE, we aim to deliver the most effective products we can. Alcohol has various purposes within formulations including being used to stabilize a formula, to preserve ingredients or in some cases to help evacuation of the product depending on the packaging format. In the vast majority of our skincare products, we use alcohols that are proven to be non-irritating, non-drying and non-sensitizing to skin. Sometimes we have to use these to keep the high performing actives stable and to make sure you are getting efficacious products. In other products, we have used other types of alcohol, in order to preserve actives and keep them fresh, and in some formats, to make sure the product dispenses easily from the packaging, in which the alcohol flashes off before reaching the skin. We make conscious decisions on where we do and don’t use alcohol and have made a commitment for Skincare New Product Development moving forward, to only use good alcohols where possible!