We opt for minimalist chic, yet high-quality design and packaging options, because we not only think they look more luxurious, but they're more likely to be recyclable.
You won’t see us using any over-the-top fancy caps or rigid false-bottomed plastic jars. We’ve chosen plant-based inks and recyclable and recycled board for our cartons. We do our best to avoid metallics and foil because it is testing on the environment (and the people who have to work with it).
Too much cosmetic packaging currently ends up in landfill, and the more complex the componentry, the less easily it can be broken down for recycling. At BEAUTY PIE, we’re always working to make our packaging as ecologically conscious as possible and welcome your suggestions and comments.
We're still not perfect, but we always try to make the best choices and push for better options with our suppliers.
You can read more about this in detail on our blog HERE.